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72 articles for site owners and reviewers. Can't find it? A real human answers tickets Mon–Fri, 9am–5pm PT.
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For site owners · 40 articles
- What exactly is a burn?A Site Burn is one real stranger screen-recording themselves trying to use your website, saying out loud what they think as they go. You get the video, a full transcript, and an AI-generated Fire Score report. Most burns run 5–12 minutes.
- Do new accounts really get a free burn?Yes. Create an account, paste a URL, and your first Site Burn is on us. No credit card. Like what you see? Buy a pack. Don't? You've lost nothing but ten minutes.
- How do I get a free burn for following BurnTest?Follow BurnTest on Facebook (facebook.com/burntest.io), Instagram (@burntest.io) and YouTube (@burntestux), confirm each one on your dashboard, and a free burn credit lands in your account. It runs on the honor system: one per account and per device, and it can be taken back if the follow wasn't real.
- How does it work, step by step?1) Paste your URL, choose desktop or mobile, and describe your ideal customer. 2) We match your site to vetted reviewers who fit that profile. 3) A reviewer records their screen and voice as they try to use your site. 4) We email you when a reviewer claims it and again when it lands. You get every recording and transcript, and on 3 or more burns, an AI synthesis that ranks what to fix first.
- What do I get with every Site Burn?You get a screen + voice recording, a timestamped transcript, the reviewer's written notes and would-buy score, a free instant AI read of the page, and a Fire Score with ranked findings from the recording.
- What kinds of sites can I test?Any public URL. Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Webflow, ClickFunnels, Kajabi, custom SaaS landing pages, even a Figma prototype link. If a stranger can open it in a browser, we can burn it.
- How long does a Site Burn take?The AI read lands in about a minute. The human recording depends on when a matching reviewer claims your burn, which depends on who's active and how tight your targeting is. You get an email at the claim and again at the upload. Transcription and the Fire Score take a few minutes after that.
- How do I write a brief reviewers can act on?Describe the person, give them one job, tell them what you're worried about, and ask one question at the end. Five sentences is the sweet spot.
- Should I pick desktop or mobile?Pick the device most of your traffic uses. Mobile burns are recorded at phone size, usually in a phone-sized browser window on the reviewer's computer, sometimes on their own phone; desktop burns are recorded in a browser on a computer.
- Can I target specific types of customers?Yes. On any Site Burn, including your free one, you can ask for reviewers of a particular age band, household income, region, or business owners only. Tell us who actually buys from you, and only reviewers who match can claim the burn.
- How many burns do I need to see results?One Site Burn will usually surface your single biggest problem. Three to five is where patterns show up and the AI synthesis kicks in. Ten is where you can be confident a finding isn't one person's quirk. That's why the 10 pack is our most popular.
- Should I approve or reject a burn?Approve a burn that followed your brief, even if the feedback stings; reject one that's silent, short, off-site or ignores your brief, and we replace it free. When you approve, your rating of how useful it was sets the reviewer's pay and Heat Points; a rejected burn isn't paid and costs them Heat Points.
- How should I rate a reviewer?When you approve, rate the burn 1–5 on how useful it was, not on how it felt to hear. Your rating sets the reviewer's pay for that burn (5★ $2.00 down to 1★ $0, already included in what you paid) and their Heat Points. 1–2★ needs a short reason. A rolling average under 3.5 puts a reviewer in a 7-day cooldown.
- Can I cancel a burn?Yes, any time before a reviewer claims it, and the credit goes straight back to your balance. Once it's claimed, it can't be cancelled from the dashboard.
- What if a burn isn't helpful or is low quality?Reject it and we replace it free, no questions asked. You approve or reject every burn, and the reviewer of a rejected one isn't paid and loses Heat Points. Reviewers who fall below our quality bar go into a 7-day cooldown where burns earn nothing.
- What is the AI Fire Score?A 0–100 score, generated by AI per burn and per site, across clarity, trust, navigation, offer strength, and conversion readiness. It's a compass, not a verdict — the recordings are where the real answers live.
- What is an AI Insight Report?It's your ranked fix list. When you have 3 or more burns on the same URL, our AI reads every transcript and behavior log, groups the friction that keeps coming up, and outputs a prioritized fix list with quick wins and bigger bets. It's included with every pack.
- What's the instant AI read?It's a free AI read of your URL that every Site Burn starts with. The same engine as the $5 AI Fire Score scores the page's copy and structure in about 30 seconds and lists the three things to look at first. It shows on the burn page while your reviewer is on the way, and once the recording is scored you see the AI read and the human burn's Fire Score side by side. It doesn't use a credit and doesn't replace the human — it's the warm-up.
- What is the $5 AI-only Fire Score?It's an instant AI audit of any URL for $5, with no human reviewer. Same rubric as a Site Burn, results in about a minute, and refunded automatically if the audit fails.
- How is this different from Hotjar, Google Analytics, or heatmaps?Those tools show you what happened. A Site Burn tells you why. A heatmap can show a visitor rage-clicking your size chart; a burn has them saying out loud, 'I have no idea if this is a US or UK size, I'm out.'
- How is this different from UserTesting or Userlytics?Same core idea — real people, recorded — at a fraction of the price and with no annual contract. UserTesting starts around $1,225/month for 25 sessions. Our 20 pack is $100, one time, and never expires.
- What is Ad Burn?Ad Burn tells you whether an ad works before you pay to run it. Upload an ad image and a panel of real people, briefed on who the ad is for, rate it on stopping power, clarity, believability, and whether they'd click. You get scores plus written reactions as each rating comes in.
- How is Ad Burn different from a Site Burn?A Site Burn is one person, ten minutes, a full recording. An Ad Burn is many people, thirty seconds each, structured scores. Use Ad Burn to pick which creative to run; use Site Burns to find out why the click didn't turn into a sale.
- How many people will rate my ad, and how long does it take?Each Ad Burn gets 10 rater responses, and you see each one as it comes in. Ad Burns are paid with the same burn credits as Site Burns.
- How much does it cost?5 burns for $50, 10 for $80, 20 for $100. All one-time payments, no subscription. An AI-only Fire Score with no human reviewers is $5. Your first Site Burn is free.
- Do burns expire?Never. Buy a pack today, use two, and spend the rest next quarter after you've shipped the fix.
- Is there a subscription or monthly fee?No. Every pack is a one-time payment. We don't think you should pay every month for something you need a few times a year.
- Can I test multiple pages with one pack?Yes. Burns are credits. Spend them across as many URLs as you like — a landing page, a product page, and a checkout flow can all come out of one pack.
- Do you offer agency or bulk pricing?Yes. If you run 50+ Site Burns a month, tell us roughly how many and we'll quote volume pricing, usually the same business day.
- What payment methods do you accept?All major cards, Apple Pay, and Google Pay, processed by Stripe. We never see or store your card number.
- What's your refund policy?Bad burn? Replaced free. Unused credits? Refunded within 14 days, no questions. Used credits are non-refundable because a real person already did the work. The $5 AI Fire Score is refunded automatically if the audit fails.
- How do I get a receipt or invoice?Your purchase history and credit ledger are on the Billing page. For a formal invoice or a receipt with your company details, contact support and we'll send one. Stripe handles the payment itself.
- How do I sign in to my account?Sign in with Google or with your email (a password, or a one-time sign-in link we email you). One account covers both the client dashboard and the reviewer area.
- Who can see my recordings and data?You, plus BurnTest staff when they need to run the platform. Recordings are never used for marketing without your written permission. Reviewers agree to confidentiality before every burn and see only your first name.
- Is my website information kept confidential?Yes. Reviewers agree to a confidentiality clause before every burn. Recordings are visible only to you and are never used for marketing without your written permission. Deleting your account removes every recording of your site; support can remove a single one on request.
- How do I delete my account?Go to Account → Delete account, type DELETE, and you're done. Your personal data and the burns you ordered are erased on the spot; purchase records stay for tax purposes without your name.
- Can I deactivate my account and come back later?Yes, for up to 30 days. Account → Deactivate hides your account and signs you out everywhere. Sign in again within 30 days and it's back exactly as you left it; after 30 days it's deleted.
- How do I download a copy of my data?Go to Account → Your data → Download my data. You get one JSON file with everything we hold: profile, burns, credits, Heat Points, badges, tickets, referrals and event counts.
- Are these real people or AI-generated reviews?Real people, every time. Every reviewer has a verified account, confirms they're 18 or older, has their first burn auto-checked before the client is notified, and is rated by site owners after every review. AI is used to transcribe and summarize what they said — never to generate it.
- How do you make sure reviewers give honest feedback?We reward useful, not nice. Reviewers are paid per approved burn by your rating of how useful it was, never by whether they liked your site. Site owners consistently rate blunt, specific feedback highest, so the incentive points at honesty.
Top articles
What people read most.
For site owners · Getting started
What exactly is a burn?
A Site Burn is one real stranger screen-recording themselves trying to use your website, saying out loud what they think as they go. You get the video, a full transcript, and an AI-generated Fire Score report. Most burns run 5–12 minutes.
For site owners · Getting started
Do new accounts really get a free burn?
Yes. Create an account, paste a URL, and your first Site Burn is on us. No credit card. Like what you see? Buy a pack. Don't? You've lost nothing but ten minutes.
For site owners · Getting started
What do I get with every Site Burn?
You get a screen + voice recording, a timestamped transcript, the reviewer's written notes and would-buy score, a free instant AI read of the page, and a Fire Score with ranked findings from the recording.
For site owners · Briefs & targeting
How do I write a brief reviewers can act on?
Describe the person, give them one job, tell them what you're worried about, and ask one question at the end. Five sentences is the sweet spot.
For site owners · Reviewing Site Burns
Should I approve or reject a burn?
Approve a burn that followed your brief, even if the feedback stings; reject one that's silent, short, off-site or ignores your brief, and we replace it free. When you approve, your rating of how useful it was sets the reviewer's pay and Heat Points; a rejected burn isn't paid and costs them Heat Points.
For site owners · Scores & reports
What is the AI Fire Score?
A 0–100 score, generated by AI per burn and per site, across clarity, trust, navigation, offer strength, and conversion readiness. It's a compass, not a verdict — the recordings are where the real answers live.
For site owners · Billing & credits
How much does it cost?
5 burns for $50, 10 for $80, 20 for $100. All one-time payments, no subscription. An AI-only Fire Score with no human reviewers is $5. Your first Site Burn is free.
For site owners · Billing & credits
What's your refund policy?
Bad burn? Replaced free. Unused credits? Refunded within 14 days, no questions. Used credits are non-refundable because a real person already did the work. The $5 AI Fire Score is refunded automatically if the audit fails.
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