Features

Everything you need to hear the truth about your site.

Built for store owners and founders who'd rather fix the real problem than A/B test their way toward it.

Core

Screen + voice recording

Every burn is a full recording of a real person's screen with their microphone on. You see every scroll, every hesitation, and hear what they were thinking while they did it.

Cold, unscripted reviewers

Reviewers open your site with no context beyond your brief. They react the way a real first-time visitor from an ad would — because that's exactly what they are.

Targeting

Demographic targeting

Match reviewers by age range, household income, region, and device. Request Biz Owner reviewers who run their own business when you want feedback from the other side of the checkout.

Desktop, mobile, or tablet

Choose the device your traffic actually uses. Mobile burns are recorded on real phones, not a resized browser window.

Task briefs

Give the reviewer one concrete job — 'find the bundle and get to payment' — and one question to answer on camera at the end. Briefed burns are the ones that change businesses.

Automatic transcripts

Every recording is transcribed word-for-word. Search across burns, quote a reviewer in your next standup, or paste the whole thing into your project tracker.

AI Fire Score

A 0–100 score per burn and per site across clarity, trust, navigation, offer strength, and conversion readiness. Track it over time as you ship fixes.

AI Insight Report

On 3+ burns, our AI reads every transcript, clusters recurring friction, and produces a ranked fix list with quick wins separated from bigger bets. Ask it follow-up questions in chat.

Quality

Approve or reject every burn

Watch each recording and decide. A rejected burn is replaced free and the reviewer's rating takes the hit. You never pay for a bad burn.

Verified, rated reviewers

Every reviewer signs in with Google, confirms they're 18+, passes a scored qualification burn, and is rated by site owners after every review. Elite reviewers maintain 4.7+ over their last 25 burns.

Ads

Ad Burn

Upload an ad creative and get 10 real people in your target demo to rate it on stopping power, clarity, believability, and click intent — with written reactions — in under 24 hours.

Pricing

Burns never expire

Buy a pack, use two, keep the rest for after you ship. No subscription, no monthly minimum, no 'use it or lose it.'

Stop guessing. Start watching.

Paste your URL. A real person tries to buy from your site today. Your first burn is free.

No credit card · Results usually within 1–2 days · Bad burns replaced

Not ready for a human yet? Get a free AI Fire Score in 30 seconds.