Watch a stranger try to buy from your site.
Hear why they don't.
A real shopper records your site, thinking out loud. Video + AI fix list in 1–2 days.
First burn free · no card · no subscription
“Give me 4 minutes and I'll tell you why they left.” — Ash
Watch a real burn →“Your checkout isn't the problem. The size chart is.”
— Ash, after watching real burns
First burn free · no card
Not ready for a real person? Get a free AI Fire Score for any page in 30 seconds. No account.
Get my free Fire Score →How it works
Three steps. One afternoon.
Paste your URL
Pick desktop or mobile and tell us who your ideal customer is. Two minutes, tops.
A real person tries to buy
A vetted reviewer who fits your buyer profile records their screen and says every thought out loud.
Watch, fix, re-test
Video, transcript, and an AI fix list in your inbox, usually within 1–2 days. Ship the fix, burn it again.
What you get
Every burn is a recording, a transcript, and a ranked list of what to fix.
A real burn we ran on a client site (Quicktech), narrated by a real reviewer. Transcript and Fire Score appear when the burn is uploaded natively.
Watch the full burn →Why BurnTest
Same insight as a $1,200/month tool. Priced like a lunch.
Swipe sideways to compare →
| Option | Real humans | Voice narration | AI fix list | Targeting | Cost |
|---|---|---|---|---|---|
| BurnTest.io | From $5/burn one-time, never expires | ||||
| UserTesting | — | ~$1,225/mo annual contract, 25 sessions | |||
| Hotjar / heatmaps | — | — | — | — | $99+/mo silent replays, no 'why' |
| CRO agency | — | — | — | $2k–10k/mo opinions, retainers | |
| Asking friends | — | — | — | Free they'll be nice to you |
Competitor pricing from publicly listed rates. Check their sites for current numbers.
Pricing
Buy burns. Use them whenever.
One-time payment, no subscription, burns never expire. Your first one is free.
- 5 burns$50 one-time$10 / burn
- 10 burnsMost popular$80 one-time$8 / burn
- 20 burnsBest value$100 one-time$5 / burn
Want to burn sites instead? Reviewers earn free burns and rank up.
Become a reviewer →Also: Ad Burn
Test the ad before you spend on it.
Upload a creative. Ten people in your target demo rate it on stopping power, clarity, and whether they'd click — with written reactions — in under 24 hours. Same burn credits.
How Ad Burn works →Ad Burn · Creative B · 10 raters
“The before/after photo made me look, but I couldn't tell if the price was for one bottle or three.” — Rater 7
From the blog
All posts →Conversion
Decoding Product Page Drop-offs: Insights from User Burns
Shoppers often leave product pages due to unclear policies and confusing pricing. Real user feedback pinpoints these issues and offers solutions.
Product
How BurnTest Helps You See Your Website Through Fresh Eyes
BurnTest.io offers unfiltered, real-time feedback from genuine users, pinpointing areas that hinder conversions and providing actionable insights.
Conversion
Three Common Pitfalls for New Shopify Stores and How to Avoid Them
First-time Shopify store owners often stumble over three key issues. Addressing unclear refund policies, confusing pricing, and lack of real examples can boost conversions.
Stop guessing. Start watching.
Paste your URL. A real person tries to buy from your site today. Your first burn is free.
No credit card · Results usually within 1–2 days · Bad burns replaced
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.