“Your checkout isn't the problem. The size chart is.”
— Ash, after watching real burns
Real people. Real answers.Real people · Real recordings · Real answers
Watch a stranger try to buy from your site. Hear why they don't.
A real person who fits your customer profile screen-records themselves using your website and says every thought out loud. Video, transcript, and an AI fix list — usually within 1–2 days.
- First burn free, no card
- From $5 a burn after
- No subscription
“Your checkout isn't the problem. The size chart is.”
— Ash, after watching real burns
Not ready for a real person? Get a free AI Fire Score for any page in 30 seconds. No account.
Get my free Fire Score →The problem
Your analytics tell you where people leave. Nobody tells you why.
Heatmaps show a rage-click. Session replays show a silent tab close. Your agency says it's the ads. Your developer says it's the copy. Your friends say it looks great.
A burn is a stranger saying, out loud, “I'd have bought this if I knew shipping was free.”
How it works
Three steps. One afternoon.
Paste your URL
Pick desktop or mobile and tell us who your ideal customer is. Two minutes, tops.
A real person tries to buy
A vetted reviewer who fits your buyer profile records their screen and says every thought out loud.
Watch, fix, re-test
Video, transcript, and an AI fix list in your inbox, usually within 1–2 days. Ship the fix, burn it again.
What you get
Every burn is a recording, a transcript, and a ranked list of what to fix.
What you're watching
A stranger who fits the brief opens Quicktech's site cold and says every thought out loud — what they notice, what confuses them, and the moment they'd leave.
A real burn we ran on a client site (Quicktech), narrated by a real reviewer. Transcript and Fire Score appear when the burn is uploaded natively.
Screen + voice recording
Watch exactly where they hesitated, what they clicked, and what they said while doing it.
Word-for-word transcript
Search it, quote it, paste it into your Slack. Every burn is transcribed automatically.
AI Fire Score & fix list
A 0–100 score across clarity, trust, and conversion readiness — plus a prioritized fix list on 3+ burns.
Targeting
Feedback from the people who actually buy from you.
A 22-year-old gamer's opinion of your prenatal vitamin store is worthless. Tell us who your customer is and we match your site with reviewers by age, household income, region, and device.
- Age range, income band, and region
- Desktop, mobile, or tablet
- Request Biz Owner reviewers who run their own store
- Brief them on exactly what to attempt
New burn · targeting
Who is your ideal customer?
Women 30–50, household income $75k+, US. Has bought supplements online before.
Device
Mobile (iOS)
What should they try to do?
Find the 90-day bundle, add it to cart, and get to the payment step. Tell me when you'd give up.
Why BurnTest
Same insight as a $1,200/month tool. Priced like a lunch.
Swipe sideways to compare →
| Option | Real humans | Voice narration | AI fix list | Targeting | Cost |
|---|---|---|---|---|---|
| BurnTest.io | From $5/burn one-time, never expires | ||||
| UserTesting | — | ~$1,225/mo annual contract, 25 sessions | |||
| Hotjar / heatmaps | — | — | — | — | $99+/mo silent replays, no 'why' |
| CRO agency | — | — | — | $2k–10k/mo opinions, retainers | |
| Asking friends | — | — | — | Free they'll be nice to you |
Competitor pricing from publicly listed rates. Check their sites for current numbers.
Pricing
Buy burns. Use them whenever.
One-time payment. No subscription. Burns never expire. Your first one is free.
Starter · 5 burns
$10per burn
$50 one-time for 5 burns
Enough to find the one thing that's killing your conversion rate.
- 5 real human video reviews
- Screen + voice recording
- Transcript for every burn
- AI Fire Score report
- AI insight synthesis (3+ burns)
- Burns never expire
- Instant AI read included
Secure checkout via Stripe · Bad burns replaced free
Growth · 10 burns
$8per burnSave 20%
$80 one-time for 10 burns
See the pattern, not the outlier. Our most popular pack for a reason.
- 10 real human video reviews
- Screen + voice recording
- Transcript for every burn
- AI Fire Score report
- AI insight synthesis (3+ burns)
- Demographic targeting
- Burns never expire
- Instant AI read included
Secure checkout via Stripe · Bad burns replaced free
Optimizer · 20 burns
$5per burnSave 50%
$100 one-time for 20 burns
Test multiple pages, or re-test after you ship the fix.
- 20 real human video reviews
- Screen + voice recording
- Transcript for every burn
- AI Fire Score report
- AI insight synthesis (3+ burns)
- Demographic targeting
- Test multiple URLs
- Burns never expire
- Instant AI read included
Secure checkout via Stripe · Bad burns replaced free
Free first burn
No credit card to start
1–2 day delivery
Once a reviewer claims it; most land faster
Verified reviewers
ID-checked and rated
Replacement guarantee
Reject a bad burn, get a new one
Just want the AI audit? Get an instant Fire Score for $5 →
Also: Ad Burn
Test the ad before you spend on it.
Upload a creative. Ten people in your target demo rate it on stopping power, clarity, and whether they'd click — with written reactions — in under 24 hours. Same burn credits.
How Ad Burn works →Ad Burn · Creative B · 10 raters
“The before/after photo made me look, but I couldn't tell if the price was for one bottle or three.” — Rater 7
One burn = one real person screen-recording themselves using your website while they talk through what they're thinking. You get the video, a full transcript, and an AI-generated Fire Score report. Most burns run 5–12 minutes.
From the blog
All posts →Conversion
Decoding Product Page Drop-offs: Insights from User Burns
Shoppers often leave product pages due to unclear policies and confusing pricing. Real user feedback pinpoints these issues and offers solutions.
Product
How BurnTest Helps You See Your Website Through Fresh Eyes
BurnTest.io offers unfiltered, real-time feedback from genuine users, pinpointing areas that hinder conversions and providing actionable insights.
Conversion
Three Common Pitfalls for New Shopify Stores and How to Avoid Them
First-time Shopify store owners often stumble over three key issues. Addressing unclear refund policies, confusing pricing, and lack of real examples can boost conversions.
Stop guessing. Start watching.
Paste your URL. A real person tries to buy from your site today. Your first burn is free.
No credit card · Results usually within 1–2 days · Bad burns replaced
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.