For local services
Watch a real person in your area try to book you.
Someone searches, lands on your site, and calls the next result instead. You paid for that click. A burn is a person in your region trying to do the thing you want them to do — call, book, request a quote — and saying what stopped them.
- First burn free, no card
- Video + transcript, usually within 1–2 days
- Bad burn? Replaced free
Try it on a page like yourbusiness.com
What breaks conversion on local service sites
Nobody can tell where you are. The phone number is in the footer, not the header, and isn't tappable on a phone. "Request a quote" opens a nine-field form. The service pages are written for Google, not for a person with a leaking pipe. The photos are stock. The reviews are on Google, but not on the site. Hours aren't listed, or are wrong. The booking widget loads on the third scroll.
For a local business, trust is the whole game: the visitor is deciding whether to let you into their house, mouth, or legal problem. A page that reads like a template loses that decision in seconds.
What a burn reveals
Whether they could tell, in ten seconds, that you serve their area and their problem. How they tried to contact you — tap the number, hunt for a form, look for chat — and what happened. Whether the photos and reviews made them believe a real business exists behind the page. What they'd have wanted to know before calling: price range, availability, licensing, who shows up.
You can target reviewers by region and device, so the person testing your Portland plumbing site is on a phone in the Pacific Northwest, not on a desktop in another country.
How to brief
Give the reviewer an urgent, specific reason: "your water heater died this morning". Ask them to get to the point of calling or submitting a booking, and to stop there. Ask what they'd need to see to choose you over the next result. Mobile, almost always.
Three briefs you can paste in
The burn form has three fields: who the customer is, what they should try, and one closing question. Copy, edit, submit.
Brief 1
Ideal customer
A homeowner 35–65 in the Pacific Northwest whose water heater stopped working this morning. On a phone, stressed, comparing three results.
Task
Figure out if we serve your area and can come today, then try to call or book. Stop when you'd have to give your phone number.
Closing question
What would make you call us instead of the next result on Google?
Brief 2
Ideal customer
A parent looking for a new dentist for two kids, on a laptop during a lunch break.
Task
Find out whether we take new patients, what a first visit involves, and try to book one.
Closing question
Did anything on the site make you doubt this is a real, current practice?
Brief 3
Ideal customer
Someone who was just in a minor car accident and has never hired a lawyer. On a phone.
Task
Work out whether we handle your kind of case and what it would cost to talk to someone. Try to request a consultation.
Closing question
What did you want to know that the page didn't tell you?
How it works
Three steps. One afternoon.
Paste your URL
Pick desktop or mobile and tell us who your ideal customer is. Two minutes, tops.
A real person tries to buy
A vetted reviewer who fits your buyer profile records their screen and says every thought out loud.
Watch, fix, re-test
Video, transcript, and an AI fix list in your inbox, usually within 1–2 days. Ship the fix, burn it again.
Free first burn
No credit card to start
1–2 day delivery
Once a reviewer claims it; most land faster
Verified reviewers
ID-checked and rated
Replacement guarantee
Reject a bad burn, get a new one
You target by region (and age, income and device). Reviewers who don't match never see the burn. For a specific city, describe it in the brief so the reviewer brings local context.
Stop guessing. Start watching.
Paste your URL. A real person tries to buy from your site today. Your first burn is free.
No credit card · Results usually within 1–2 days · Bad burns replaced
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.