For site owners · Ad Burn
How is Ad Burn different from a Site Burn?
A Site Burn is one person, ten minutes, a full recording. An Ad Burn is many people, thirty seconds each, structured scores. Use Ad Burn to pick which creative to run; use Site Burns to find out why the click didn't turn into a sale.
Think of them as two ends of the funnel.
Ad Burn answers "which creative earns the click?" Ten raters, four scores each, plus written reactions. Cheap enough to test three versions before you spend on media.
Site Burn answers "why didn't the click turn into a sale?" One person, a full narrated recording of them trying to buy from the page the ad sends them to.
A common pattern:
- 1Ad Burn your two finalists.
- 2Run the winner.
- 3Site Burn the landing page it points to.
Was this helpful?
Still have a question about this? Contact support and we'll answer within one business day.