For site owners · Ad Burn
How is Ad Burn different from a website review?
A website burn is one person, ten minutes, a full recording. An Ad Burn is many people, thirty seconds each, structured scores. Use Ad Burn to pick which creative to run; use website burns to find out why the click didn't turn into a sale.
Think of them as two ends of the funnel.
Ad Burn answers "which creative earns the click?" Ten raters, four scores each, written reactions, back in under 24 hours. Cheap enough to test three variants before you spend on media.
Website burn answers "why didn't the click turn into a sale?" One person, a full narrated recording of them trying to buy from the page the ad sends them to.
A common pattern: Ad Burn the two finalists, run the winner, then burn the landing page it points at.
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