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66 articles for site owners and reviewers. Can't find it? A real human answers tickets Mon–Fri, 9am–5pm PT.

For reviewers · 25 articles

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Short answers on the FAQ →

For site owners · Getting started

What exactly is a burn?

One burn = one real person screen-recording themselves using your website while they talk through what they're thinking. You get the video, a full transcript, and an AI-generated Fire Score report. Most burns run 5–12 minutes.

For site owners · Getting started

Do new accounts really get a free burn?

Yes. Create an account, paste a URL, and your first burn is on us. No credit card. If you like what you see, buy a pack. If you don't, you've lost nothing but ten minutes.

For site owners · Getting started

What you get with every burn

A screen + voice recording, a timestamped transcript, the reviewer's written notes and would-buy score, a free instant AI read of the page, and a human Fire Score with ranked findings.

For site owners · Briefs & targeting

How to write a brief reviewers can act on

Describe the person, give them one job, tell them what you're worried about, and ask one question at the end. Five sentences is the sweet spot.

For site owners · Reviewing burns

Approving and rejecting a burn

Approving gives the reviewer Heat (their reputation score); rejecting costs them Heat. Rejecting a burn that's silent, short, off-site or ignores your brief creates a free replacement burn automatically.

For site owners · Scores & reports

What is the AI Fire Score?

A 0–100 score, generated per burn and per site, across clarity, trust, navigation, offer strength, and conversion readiness. It's a compass, not a verdict — the recordings are where the real answers live.

For site owners · Billing & credits

How much does it cost?

5 burns for $50, 10 for $80, 20 for $100. All one-time payments. An AI-only Fire Score with no human reviewers is $5. Your first burn is free.

For site owners · Billing & credits

What's your refund policy?

Bad burn? Replaced free. Unused credits? Refunded within 14 days, no questions. Used credits are non-refundable because a real person already did the work. The $5 AI Fire Score is refunded automatically if the audit fails.

Still stuck?

Talk to a real human.

Open a ticket and we reply within one business day, usually the same day. Mon–Fri, 9am–5pm PT.

Help Center · BurnTest.io