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What we hear in burns.
Practical conversion lessons from watching real people try to buy from real websites. No theory.
Latest · Conversion
Decoding Product Page Drop-offs: Insights from User Burns
Real user feedback reveals why shoppers abandon product pages.
Shoppers often leave product pages due to unclear policies and confusing pricing. Real user feedback pinpoints these issues and offers solutions.
Oct 1, 2026 · 3 min read · Bobby Samai
Product
How BurnTest Helps You See Your Website Through Fresh Eyes
BurnTest.io offers unfiltered, real-time feedback from genuine users, pinpointing areas that hinder conversions and providing actionable insights.
Sep 30, 2026 · 2 min read
Conversion
Three Common Pitfalls for New Shopify Stores and How to Avoid Them
First-time Shopify store owners often stumble over three key issues. Addressing unclear refund policies, confusing pricing, and lack of real examples can boost conversions.
Sep 29, 2026 · 2 min read
Conversion
The 7 things we hear in almost every Shopify burn
After watching thousands of strangers try to buy from stores just like yours, the same seven complaints come up over and over. Here they are, in the reviewers' own words.
Sep 2, 2026 · 7 min read
How-to
How to brief a reviewer so you get feedback you can actually use
The difference between a vague burn and a devastatingly useful one is usually the two sentences you wrote before submitting. Here's how to write them.
Aug 19, 2026 · 5 min read
Strategy
A heatmap shows you the crime scene. A burn shows you the motive.
Session replays and heatmaps are great at telling you where visitors struggled. They're structurally incapable of telling you why. Here's how the two fit together.
Aug 5, 2026 · 4 min read
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