How it works
Stop losing sales to a site nobody told you was broken.
Three steps from URL to fix list. Results usually within 1–2 days. First burn free.
01 · Submit
Paste your URL. Tell us who your customer is.
Any public page: a Shopify store, a landing page, a SaaS signup flow, even a Figma prototype. Pick desktop or mobile. Then write two sentences — who your ideal customer is, and what you want the reviewer to try to do.
- Target by age, income, region, and device
- Brief the reviewer on one concrete task
- Add a question for them to answer at the end
New burn
02 · Record
A vetted reviewer tries to buy — out loud.
The reviewer opens your site cold, screen-recording with their microphone on. They narrate what they notice, what confuses them, what they'd click next, and the exact moment they'd have left. No script. No niceties. Most burns run 5–12 minutes.
- Every reviewer is ID-verified and passes a scored qualification burn
- Reviewers earn Heat and free burns per approved burn, never per positive burn
- You approve or reject every recording; rejected burns are replaced free
A real burn we ran on a client site (Quicktech), narrated by a real reviewer. Transcript and Fire Score appear when the burn is uploaded natively.
Watch the full burn →03 · Fix
Get a ranked fix list, not a pile of videos.
Every burn is transcribed automatically and scored on clarity, trust, navigation, offer strength, and conversion readiness. On 3 or more burns, our AI reads every transcript, groups recurring friction, and ranks what to fix first — with quick wins separated from bigger bets.
- Fire Score per burn and per site
- Prioritized fix list with impact estimates
- Re-burn after you ship to confirm it worked
AI fix list · 5 burns
Fire Score 61- HighShipping cost appears only at checkout4 of 5
- HighNo answer to 'does it fit a cup holder?'3 of 5
- MediumCollection page hides prices until click3 of 5
- MediumReviews have no photos; reviewers skip them2 of 5
- LowHero copy names category, not benefit2 of 5
How we stack up
Why pay more for less?
Most tools give you data. BurnTest gives you real humans watching your site, plus AI analysis, for a fraction of the price.
Swipe sideways to compare →
| Option | Real humans | Voice narration | AI fix list | Targeting | Cost |
|---|---|---|---|---|---|
| BurnTest.io | From $5/burn one-time, never expires | ||||
| UserTesting | — | ~$1,225/mo annual contract, 25 sessions | |||
| Hotjar / heatmaps | — | — | — | — | $99+/mo silent replays, no 'why' |
| CRO agency | — | — | — | $2k–10k/mo opinions, retainers | |
| Asking friends | — | — | — | Free they'll be nice to you |
Competitor pricing from publicly listed rates. Check their sites for current numbers.
Free first burn
No credit card to start
1–2 day delivery
Once a reviewer claims it; most land faster
Verified reviewers
ID-checked and rated
Replacement guarantee
Reject a bad burn, get a new one
Pricing: 5 burns for $50 · 10 for $80 · 20 for $100 · See pricing →
Ready to find out why visitors leave?
Most owners are shocked by what they hear in the first five minutes. Your first burn is free.
No credit card · Results usually within 1–2 days · Bad burns replaced
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.