Ad Burn
Find out if your ad works before you pay Meta to find out.
Upload a creative. Ten real people in your target demo rate it and tell you why. Results in under 24 hours, paid with the same burn credits.
What you get
Scores you can rank by. Reactions you can rewrite from.
Every rater sees your creative cold, in a feed-like context, and answers four questions on a 1–10 scale plus one open question: “What's the first thing you'd want to know before clicking?” You get the averages, the spread, and every written answer.
- Stopping power — would they stop scrolling?
- Clarity — did they understand the offer?
- Believability — do they trust it?
- Click intent — would they tap?
- Written first reaction from every rater
- Compare up to 4 creatives side by side
Ad Burn · 2 creatives · 10 raters each
| Metric | Creative A | Creative B |
|---|---|---|
| Stopping power | 6.1 | 7.8 |
| Clarity | 7.4 | 6.4 |
| Believability | 6.9 | 7.1 |
| Click intent | 5 | 6.3 |
“B made me look, but I couldn't tell if $49 was for one or three.” — Rater 4
“A is clearer, but it looks like every other supplement ad.” — Rater 9
Demo data. Your Ad Burn shows your creatives.
FAQ
Ad Burn questions
Upload an ad creative — image or video — and a panel of real people in your target demographic rate it on stopping power, clarity, believability, and whether they'd click. You get scores plus written reactions in under 24 hours.
Burn the ad. Then burn the page it sends people to.
Ad Burn tells you which creative to run. A website burn tells you why the click didn't become a sale. Same credits, same dashboard.
No credit card · Results in 24–48 hours · Bad burns replaced
Not ready for a human yet? Get an instant AI Fire Score for $5.