Ad Burn
Upload an ad image. Ten real people, briefed on who it's for, rate it and tell you their first reaction. Ratings show up as each one comes in. Same burn credits as your Site Burns.
Upload your ad
An image, plus who it's for. Two creatives? Run one Ad Burn each.
Ten real people rate it
Stopping power, clarity, believability, click intent, and a written first reaction.
Back the winner
Scores land as each rating comes in. Run the one people would actually tap.
What you get
Every rater sees your creative cold, in a feed-like context, and answers four questions on a 1–10 scale plus one open question: “What's the first thing you'd want to know before clicking?” You get the averages, the spread, and every written answer.
Ad Burn · 2 creatives · 10 raters each
Stopping power
Clarity
Believability
Click intent
“B made me look, but I couldn't tell if $49 was for one or three.” — Rater 4
“A is clearer, but it looks like every other supplement ad.” — Rater 9
Demo data. Your Ad Burn shows your creatives.
Sample Ad Burns
This is what lands in your dashboard: the creative, four scores out of 10, what the raters said, and the fix.
Stridewell
Running apparel · 10 raters
“Great shot, I stopped. Took me a second to realize it was selling shoes.” — Rater 3
“No price anywhere, so I'd skip it and forget.” — Rater 8
The fix: Stops the scroll, but half the raters weren't sure what's for sale. Show the shoe and a price.
Ridgeback
Pickup truck · 10 raters
“$0 down, 0% APR... what's the catch?” — Rater 3
“Looks like every truck ad I've ever scrolled past.” — Rater 8
The fix: Clear offer, low click intent: “$0 down” reads like fine print is coming. Lead with the truck, not the financing.
HostHatch
Web hosting · 10 raters
“Boring, but I got it in one second: a $1 domain.” — Rater 3
“Is that $1 just the first year? I'd want to know before clicking.” — Rater 8
The fix: Plain but instantly understood. Best clarity of the four. Say what the price is after year one.
Parcelly
Online marketplace · 10 raters
“Too much going on. I didn't know where to look.” — Rater 3
“70% off what, exactly? It feels like a clearance-bin site.” — Rater 8
The fix: Loud enough to stop people, too crowded to read. Pick one deal and make it the hero.
Illustrative examples: made-up brands, AI-generated ads, sample ratings. Your Ad Burn shows your own creative and real ratings from real people.
FAQ
Ad Burn tells you whether an ad works before you pay to run it. Upload an ad image and a panel of real people, briefed on who the ad is for, rate it on stopping power, clarity, believability, and whether they'd click. You get scores plus written reactions as each rating comes in.
Ad Burn tells you which creative to run. A Site Burn shows you why the click didn't turn into a sale. Same credits, same dashboard.
No card needed · An email at every step · Bad burns replaced free
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