For site owners · Reviewing Site Burns
Should I approve or reject a burn?
Approve a burn that followed your brief, even if the feedback stings; reject one that's silent, short, off-site or ignores your brief, and we replace it free. When you approve, your rating of how useful it was sets the reviewer's pay and Heat Points; a rejected burn isn't paid and costs them Heat Points.
When a recording lands, the burn page shows a Watch & decide panel.
Approve
Approving marks the burn complete. You rate it from 1 to 5 as you approve, on how useful it was, and that rating sets the reviewer's pay (5★ $2.00 down to 1★ $0, included in what you paid) and their Heat Points. Approved burns count toward the Insight Report for that URL.
Reject
Reject when the recording doesn't meet the bar:
- Silent stretches
- Under two minutes
- Mostly off your site
- Clearly not attempting the task
Give a reason; we send it to the reviewer. A replacement burn is created at no cost and goes back to the queue for a different reviewer.
Rejecting is for quality problems, not for feedback you didn't like. A blunt, specific recording that says your pricing page is confusing is exactly what you paid for.
Timing
We ask you to decide within 48 hours so reviewers get their pay and Heat Points promptly. If you haven't decided after 7 days, the burn is approved automatically and the reviewer is paid the 4★ rate.
Changing your mind
You can't undo a decision from the dashboard. If you approved or rejected by mistake, contact support with the burn number.
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