For site owners · Ad Burn
What is Ad Burn?
Upload an ad creative — image or video — and a panel of real people in your target demographic rate it on stopping power, clarity, believability, and whether they'd click. You get scores plus written reactions in under 24 hours.
Ad Burn lives under Ad Burn in your dashboard. Upload the creative, add the headline and description as they'll appear, describe the audience, and submit.
What raters score
Each rater gives four scores and one written reaction:
- Stop — would this stop their scroll?
- Clarity — do they understand what's being offered?
- Believe — do they believe the claim?
- Click — would they click?
Results
You see the averages, the distribution, and every written reaction as they come in. An Ad Burn is complete when it has its 10 responses.
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