For site owners · Ad Burn
What is Ad Burn?
Ad Burn tells you whether an ad works before you pay to run it. Upload an ad image and a panel of real people, briefed on who the ad is for, rate it on stopping power, clarity, believability, and whether they'd click. You get scores plus written reactions as each rating comes in.
Find it under Ad Burn in your dashboard.
- 1Upload the creative.
- 2Add the headline and description as they'll appear.
- 3Describe the audience.
- 4Submit.
What raters score
Each rater gives four scores and one written reaction:
- Stop — would this stop their scroll?
- Clarity — do they understand what's being offered?
- Believe — do they believe the claim?
- Click — would they click?
Results
You see the averages, the distribution, and every written reaction as they come in. An Ad Burn is complete when it has its 10 responses.
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