Free website tools
Find out why visitors leave. Free.
Three free tools that read your website the way a stranger does. Start with a 30-second AI Fire Score, right here.
All free tools
Pick the question you need answered.
- Most popularAbout 30 seconds
Free AI Fire Score
A 0–100 score for any public page on the rubric our human reviewers use, plus the single biggest leak.
- 0–100 Fire Score
- The biggest leak, in one line
- Three specific findings
Best for: A fast first read before you spend on ads
Score my page → - Share with anyone1 minute to set up
5-second first impression test
We screenshot your page. Anyone you send the link to sees it for five seconds, then says what you sell and whether they'd trust you.
- A shareable test link
- Answers from friends, team or customers
- Results page you can send around
Best for: Checking your headline actually lands
Create my test link → - 25 pointsAbout 5 minutes
Checkout friction checklist
The 25 things our reviewers trip over most, from product page to the pay button. Tick what you have, see your score.
- Your checkout score out of 25
- Every miss, emailed to you
- A printable copy for the team
Best for: Finding why carts get abandoned
Start the checklist →
What tools can't do
Tools read your page. A stranger tries to buy from it.
A score points at the leak. It can't doubt your reviews, squint at your shipping costs or give up at your size chart. A Site Burn is a real person who matches your buyer, recording their screen and voice while they try. Your first one is free.
Free tools
- Seconds to run
- Reads copy and layout
- Finds likely leaks
Site Burn
- A real shopper, out loud
- Hears doubt and hesitation
- Tells you why they left
Free tool questions
Are these website tools really free?+
Yes. No account and no card. The AI Fire Score and the checklist give you results on the page; the 5-second test gives you a link to share. An email is optional and only used to send you your results.
Which free tool should I start with?+
Start with the AI Fire Score: it takes about 30 seconds and names the biggest leak on the page. Use the 5-second test to check your headline with real people you know, and the checklist when shoppers add to cart but don't buy.
How is this different from a Site Burn?+
These tools read your page from the outside. A Site Burn is a real person who matches your buyer recording their screen and voice while they try to buy, so you hear the doubts no tool can see. Your first Site Burn is free.
Does the AI Fire Score work on any website?+
It works on any public page that loads without a login: Shopify, WooCommerce, landing pages, SaaS sites. Pages behind a password or a bot wall can't be scored.
Tools guess. A stranger tells you.
Your first Site Burn is free: a real person, screen and voice, trying to buy from your site.
No card needed · An email at every step · Bad burns replaced free
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.