Free · AI-only · 30 seconds
Get your site's Fire Score — free, in 30 seconds.
The same 0–100 rubric our human burns use, run by AI on your page's copy and structure. You get the score, the one thing most likely costing you sales, and three findings.
- No account
- Any public page
- Shareable result
Fire Score · yourstore.com
SampleBiggest leak: shipping cost is nowhere on the product page, so the visitor assumes it's expensive.
- highNo trust signals within reach of the price
- mediumHeadline says what it is, not who it's for
- lowThree competing buttons above the fold
What the AI reads
Your page's visible copy, headings, buttons, forms and links — what a cold visitor sees in the first 10 seconds. No screenshot, no login, nothing stored beyond the result.
What it can't see
Whether a real person trusts you. Whether your photos work. Where they actually give up. That's what a burn is for: a stranger records themselves trying to buy from your site and says every thought out loud.
What to do with it
Fix the biggest leak first. Then get a free human burn on the same URL and compare — the human usually finds the thing the model rated 'medium'.
Want the full five-dimension AI audit with a verdict? That's the $5 Fire Score →
An AI guesses. A stranger tells you.
Your first human burn is free: a real person, screen and voice, trying to buy from your site.
No credit card · Results usually within 1–2 days · Bad burns replaced
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.