For site owners · Getting started
How does it work, step by step?
1) Paste your URL, choose desktop or mobile, and describe your ideal customer. 2) We match your site to vetted reviewers who fit that profile. 3) A reviewer records their screen and voice as they try to use your site. 4) We email you when a reviewer claims it and again when it lands. You get every recording and transcript, and on 3 or more burns, an AI synthesis that ranks what to fix first.
1. You submit
Paste a public URL and choose desktop or mobile. Describe your ideal customer, give the reviewer one task, and ask one closing question. Each Site Burn uses one credit.
2. A reviewer claims it
Active reviewers see your burn in their queue. They only see it if they fit your targeting and your device: phone burns are recorded at phone size. You get an email when someone claims it.
The reviewer then has 60 minutes to submit. If they don't, the burn goes back to the queue on its own for the next matching reviewer.
3. They record
The reviewer records their screen and microphone while using your site, writes their notes, and uploads. Every recording is at least two minutes.
4. You watch and decide
You get a second email when the recording lands. Watch it, read the transcript, then choose:
- Approve — rate how useful it was. Your rating sets the reviewer's pay (up to $2.00, included in what you paid) and their Heat Points.
- Reject — you get a free replacement.
We ask you to decide within 48 hours so reviewers get their pay and Heat Points promptly. If you haven't decided after 7 days, the burn is approved automatically and the reviewer is paid the 4★ rate.
5. AI does the reading
Transcription and the Fire Score usually finish 2–5 minutes after upload. Once you have three or more approved burns of the same URL, you can generate an Insight Report from the Reports page.
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