For site owners · Scores & reports
What is an AI Insight Report?
When you have 3 or more burns on the same URL, our AI reads every transcript and behavior log, groups recurring friction points, and outputs a prioritized fix list with quick wins and bigger bets. It's included with every pack.
An Insight Report is generated from the Reports page once a URL has three or more approved burns. It contains:
- A summary of what the reviewers had in common
- Findings grouped by theme, each with the evidence: which burn, which quote, at what timestamp
- Quick wins — copy and layout changes you can ship this week
- Bigger bets — structural changes worth testing
Notes
- Only approved burns are included; rejected and pending burns are ignored.
- The report uses the exact URL. Three burns of
/products/xand one of/count as three and one. - You can regenerate the report after more burns land; the newest version replaces the old one.
- Reports are included in every pack at no extra cost.
Was this helpful?
Still have a question about this? Contact support and we'll answer within one business day.