For site owners · Getting started
What exactly is a burn?
A Site Burn is one real stranger screen-recording themselves trying to use your website, saying out loud what they think as they go. You get the video, a full transcript, and an AI-generated Fire Score report. Most burns run 5–12 minutes.
A Site Burn is one recorded visit to your site. A vetted reviewer opens your URL and tries to do what your brief asks, usually "try to buy" or "work out what this is". Their screen and microphone are recorded while they say every reaction out loud.
Why it beats a survey
- The reviewer is a stranger. They've never seen your site and get nothing for liking it.
- They talk the whole time. Silence gets a burn rejected, so you hear the hesitation, not just the click.
- It's long enough to matter. At least two minutes, typically five to twelve.
- It ends in writing. The reviewer answers your closing question and gives a "would you buy?" score from 1 to 10.
What happens after the recording
The video lands in your dashboard, gets transcribed, and gets scored. Once you have three or more approved burns of the same URL, an Insight Report combines them into a ranked fix list. See What do I get with every Site Burn?
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