For agencies
End the debate. Show the client a stranger trying to buy.
You know the checkout is the problem. The client thinks it's the ads. A burn settles it: a real person in the client's target demo, screen-recorded, saying out loud where they gave up — with a transcript you can quote in the next call.
- First burn free, no card
- Video + transcript, usually within 1–2 days
- Bad burn? Replaced free
Try it on a page like client-site.com/checkout
Where agencies lose time
Redesign scope gets decided by whoever argues best. CRO recommendations get pushed back with "our customers aren't like that". A/B tests take a month to tell you something moved without telling you why. Every one of these is cheaper to resolve with five minutes of a stranger's voice than with another slide.
Roughly 70% of online shopping carts are abandoned before checkout (Baymard Institute's running average of published studies). That number lands harder with a client when it's followed by a recording of someone abandoning their cart.
What a burn gives an agency
A screen and voice recording, a word-for-word transcript, and an AI Fire Score with findings tied to timestamps. Three or more burns on one URL produce an Insight Report that ranks quick wins against bigger bets. It reads like the first section of a CRO audit, and it took a day instead of a week.
Targeting by age, income band, region and device means the reviewer matches the client's customer, which is the first objection you'd otherwise hear. Biz Owner reviewers are available for B2B clients.
How agencies run it
Burn before the pitch: three recordings of the prospect's site make a discovery call very short. Burn before and after a redesign to show the change in the client's own customers' words. Burn the ad landing page for each campaign launch. Credits never expire and any pack can be spread across client sites; running 50+ burns a month, talk to us about volume pricing and white-label reports.
Three briefs you can paste in
The burn form has three fields: who the customer is, what they should try, and one closing question. Copy, edit, submit.
Brief 1
Ideal customer
The client's actual customer: a woman 30–50, US, household income $75k+, who has bought supplements online. On mobile.
Task
Try to buy the 90-day bundle and get to the payment step. Say out loud where you'd have given up.
Closing question
If you didn't buy, what's the one thing that would have changed your mind?
Brief 2
Ideal customer
A prospect's customer, before the pitch: a small-business owner comparing accounting tools on a laptop.
Task
Work out what this costs for a company of five and start a trial. Stop at the work-email step.
Closing question
What did the page fail to tell you that you'd need before paying?
Brief 3
Ideal customer
Post-redesign check: the same audience as the pre-redesign burn, on the same device.
Task
Same task as before: find the product, pick a variant, get to checkout. Tell me what's confusing.
Closing question
Would you have bought? What's still in the way?
How it works
Three steps. One afternoon.
Paste your URL
Pick desktop or mobile and tell us who your ideal customer is. Two minutes, tops.
A real person tries to buy
A vetted reviewer who fits your buyer profile records their screen and says every thought out loud.
Watch, fix, re-test
Video, transcript, and an AI fix list in your inbox, usually within 1–2 days. Ship the fix, burn it again.
Free first burn
No credit card to start
1–2 day delivery
Once a reviewer claims it; most land faster
Verified reviewers
ID-checked and rated
Replacement guarantee
Reject a bad burn, get a new one
Yes. Recordings, transcripts and reports are yours to use in decks and calls. Reviewers know their recordings are shown to the site owner; they're identified by first name only.
Stop guessing. Start watching.
Paste your URL. A real person tries to buy from your site today. Your first burn is free.
No credit card · Results usually within 1–2 days · Bad burns replaced
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.