How many burns do I need to see results?

One burn

Enough to find the thing that's obviously broken: a confusing hero, a hidden price, a checkout step that scares people. Your free burn is for this.

Three to five

Patterns start to separate from personality. Three approved burns of the same URL unlocks the Insight Report, which groups recurring friction and ranks fixes.

Ten

Enough to trust a finding and to compare segments (say, five mobile and five desktop, or two age bands). The 10 pack is the most common first purchase for this reason.

Re-testing

Burns never expire, so a good rhythm is: burn, fix, burn again on the same URL a week later and compare the Fire Scores.