For site owners · Briefs & targeting
How many burns do I need to see results?
One Site Burn will usually surface your single biggest problem. Three to five is where patterns show up and the AI synthesis kicks in. Ten is where you can be confident a finding isn't one person's quirk. That's why the 10 pack is our most popular.
One burn
Enough to find the thing that's obviously broken: a confusing hero, a hidden price, a checkout step that scares people off. That's what your free burn is for.
Three to five
Patterns start to separate from personality. Three approved burns of the same URL unlock the Insight Report, which groups the friction that keeps coming up and ranks the fixes.
Ten
Enough to trust a finding and to compare groups: say, five mobile and five desktop, or two age bands. That's why the 10 pack is the most common first purchase.
Re-testing
Credits never expire, so a good rhythm is: burn, fix, then burn the same URL again a week later and compare the Fire Scores.
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