For site owners · Scores & reports
What is the AI Fire Score?
A 0–100 score, generated by AI per burn and per site, across clarity, trust, navigation, offer strength, and conversion readiness. It's a compass, not a verdict — the recordings are where the real answers live.
Every Site Burn gets a Fire Score once its transcript is ready. The AI reads what the reviewer said and did, and scores five things from 0 to 100:
- Clarity — did they understand what the page is and who it's for?
- Trust — did anything make them doubt the business?
- Navigation — could they find what they were looking for?
- Offer — did the price and value make sense?
- Conversion readiness — how close did they get to acting, and what stopped them?
The overall Fire Score is a weighted blend of the five. Under it, findings are ranked by severity, and each one links to a quote and timestamp in the recording.
Reading it
- 75+ — the basics work.
- 50–75 — one or two clear blockers.
- Under 50 — fix the top finding before anything else.
The findings matter more than the number. Two burns can both score 60 for completely different reasons.
The Fire Score from a human burn sits beside the instant AI read of the same page, so you can see where a real person and the model disagree.
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