What is the AI Fire Score?

Every burn gets a Fire Score once its transcript is ready. The AI reads what the reviewer said and did and scores five dimensions from 0 to 100:

• Clarity — did they understand what the page is and who it's for?
• Trust — did anything make them doubt the business?
• Navigation — could they find what they were looking for?
• Offer — did the price and value make sense?
• Conversion readiness — how close did they get to acting, and what stopped them?

The overall Fire Score is a weighted blend, shown with findings ranked by severity and each one tied to a quote and timestamp in the recording.

Reading it

Treat 75+ as "the basics work", 50–75 as "one or two clear blockers", and under 50 as "fix the top finding before anything else". The number is less important than the findings under it; two burns can score 60 for completely different reasons.

Fire Scores from human burns sit beside the instant AI read of the same page so you can see where a real person and the model disagree.