Question 1

What exactly is a burn?

Accepted Answer

A Site Burn is one real stranger screen-recording themselves trying to use your website, saying out loud what they think as they go. You get the video, a full transcript, and an AI-generated Fire Score report. Most burns run 5–12 minutes.

Question 2

Do new accounts really get a free burn?

Accepted Answer

Yes. Create an account, paste a URL, and your first Site Burn is on us. No credit card. Like what you see? Buy a pack. Don't? You've lost nothing but ten minutes.

Question 3

How does it work, step by step?

Accepted Answer

1) Paste your URL, choose desktop or mobile, and describe your ideal customer. 2) We match your site to vetted reviewers who fit that profile. 3) A reviewer records their screen and voice as they try to use your site. 4) We email you when a reviewer claims it and again when it lands. You get every recording and transcript, and on 3 or more burns, an AI synthesis that ranks what to fix first.

Question 4

What kinds of sites can I test?

Accepted Answer

Any public URL. Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Webflow, ClickFunnels, Kajabi, custom SaaS landing pages, even a Figma prototype link. If a stranger can open it in a browser, we can burn it.

Question 5

Can I target specific types of customers?

Accepted Answer

Yes. On any Site Burn, including your free one, you can ask for reviewers of a particular age band, household income, region, or business owners only. Tell us who actually buys from you, and only reviewers who match can claim the burn.

Question 6

How many burns do I need to see results?

Accepted Answer

One Site Burn will usually surface your single biggest problem. Three to five is where patterns show up and the AI synthesis kicks in. Ten is where you can be confident a finding isn't one person's quirk. That's why the 10 pack is our most popular.

Question 7

What is the AI Fire Score?

Accepted Answer

A 0–100 score, generated by AI per burn and per site, across clarity, trust, navigation, offer strength, and conversion readiness. It's a compass, not a verdict — the recordings are where the real answers live.

Question 8

What is an AI Insight Report?

Accepted Answer

It's your ranked fix list. When you have 3 or more burns on the same URL, our AI reads every transcript and behavior log, groups the friction that keeps coming up, and outputs a prioritized fix list with quick wins and bigger bets. It's included with every pack.

Question 9

How is this different from Hotjar, Google Analytics, or heatmaps?

Accepted Answer

Those tools show you what happened. A Site Burn tells you why. A heatmap can show a visitor rage-clicking your size chart; a burn has them saying out loud, 'I have no idea if this is a US or UK size, I'm out.'

Question 10

How is this different from UserTesting or Userlytics?

Accepted Answer

Same core idea — real people, recorded — at a fraction of the price and with no annual contract. UserTesting starts around $1,225/month for 25 sessions. Our 20 pack is $100, one time, and never expires.

Question 11

How do I get a free burn for following BurnTest?

Accepted Answer

Follow BurnTest on Facebook (facebook.com/burntest.io), Instagram (@burntest.io) and YouTube (@burntestux), confirm each one on your dashboard, and a free burn credit lands in your account. It runs on the honor system: one per account and per device, and it can be taken back if the follow wasn't real.

Question 12

How much does it cost?

Accepted Answer

5 burns for $50, 10 for $80, 20 for $100. All one-time payments, no subscription. An AI-only Fire Score with no human reviewers is $5. Your first Site Burn is free.

Question 13

Do burns expire?

Accepted Answer

Never. Buy a pack today, use two, and spend the rest next quarter after you've shipped the fix.

Question 14

Is there a subscription or monthly fee?

Accepted Answer

No. Every pack is a one-time payment. We don't think you should pay every month for something you need a few times a year.

Question 15

Can I test multiple pages with one pack?

Accepted Answer

Yes. Burns are credits. Spend them across as many URLs as you like — a landing page, a product page, and a checkout flow can all come out of one pack.

Question 16

Do you offer agency or bulk pricing?

Accepted Answer

Yes. If you run 50+ Site Burns a month, tell us roughly how many and we'll quote volume pricing, usually the same business day.

Question 17

What payment methods do you accept?

Accepted Answer

All major cards, Apple Pay, and Google Pay, processed by Stripe. We never see or store your card number.

Question 18

What's the instant AI read?

Accepted Answer

It's a free AI read of your URL that every Site Burn starts with. The same engine as the $5 AI Fire Score scores the page's copy and structure in about 30 seconds and lists the three things to look at first. It shows on the burn page while your reviewer is on the way, and once the recording is scored you see the AI read and the human burn's Fire Score side by side. It doesn't use a credit and doesn't replace the human — it's the warm-up.

Question 19

What's your refund policy?

Accepted Answer

Bad burn? Replaced free. Unused credits? Refunded within 14 days, no questions. Used credits are non-refundable because a real person already did the work. The $5 AI Fire Score is refunded automatically if the audit fails.

Question 20

What if a burn isn't helpful or is low quality?

Accepted Answer

Reject it and we replace it free, no questions asked. You approve or reject every burn, and the reviewer of a rejected one isn't paid and loses Heat Points. Reviewers who fall below our quality bar go into a 7-day cooldown where burns earn nothing.

Question 21

Is my website information kept confidential?

Accepted Answer

Yes. Reviewers agree to a confidentiality clause before every burn. Recordings are visible only to you and are never used for marketing without your written permission. Deleting your account removes every recording of your site; support can remove a single one on request.

Question 22

Are these real people or AI-generated reviews?

Accepted Answer

Real people, every time. Every reviewer has a verified account, confirms they're 18 or older, has their first burn auto-checked before the client is notified, and is rated by site owners after every review. AI is used to transcribe and summarize what they said — never to generate it.

Question 23

How do you make sure reviewers give honest feedback?

Accepted Answer

We reward useful, not nice. Reviewers are paid per approved burn by your rating of how useful it was, never by whether they liked your site. Site owners consistently rate blunt, specific feedback highest, so the incentive points at honesty.

Question 24

What is Ad Burn?

Accepted Answer

Ad Burn tells you whether an ad works before you pay to run it. Upload an ad image and a panel of real people, briefed on who the ad is for, rate it on stopping power, clarity, believability, and whether they'd click. You get scores plus written reactions as each rating comes in.

Question 25

How is Ad Burn different from a Site Burn?

Accepted Answer

A Site Burn is one person, ten minutes, a full recording. An Ad Burn is many people, thirty seconds each, structured scores. Use Ad Burn to pick which creative to run; use Site Burns to find out why the click didn't turn into a sale.

Question 26

How many people will rate my ad, and how long does it take?

Accepted Answer

Each Ad Burn gets 10 rater responses, and you see each one as it comes in. Ad Burns are paid with the same burn credits as Site Burns.

Question 27

How does reviewer pay work?

Accepted Answer

Every approved Site Burn pays you by the site owner's rating of how useful it was: 5★ $2.00, 4★ $1.50, 3★ $1.00, 2★ $0.50, 1★ $0. Pay goes out monthly by PayPal once you reach $10.

Question 28

How do Heat Points and rewards work?

Accepted Answer

On top of pay, every approved burn earns Heat Points, a reputation score that unlocks levels, badges, priority access to new burns and free burn credits for your own site. Heat Points itself has no cash value.

Question 29

What are the reviewer levels and perks?

Accepted Answer

There are six levels: Spark (0), Ember (100), Flame (300), Blaze (750), Inferno (1,500), Wildfire (3,000). Each unlocks more: free burn credits from Ember, priority access from Flame, the Elite label at Blaze, 1:1 credits at Inferno.

Question 30

What is the Elite label and how do I earn it?

Accepted Answer

Reach Blaze (750 Heat Pts) and site owners see an Elite label on your burns. It comes with 1 credit per 2 approved burns, a bonus credit on reaching Blaze, and a spot under Top reviewers on the reviewers page.

Question 31

What is the Biz Owner badge?

Accepted Answer

It's the badge for reviewers who also run a verified business. Site owners can ask for Biz Owner reviewers when they want feedback from someone who's been on the other side of the checkout.

Question 32

What is cooldown and how does it end?

Accepted Answer

If your rating drops below 3.5, more than 30% of your last 10 burns are rejected, or you submit a burn that's silent, off-site or under two minutes, your account cools down for 7 days: you can still record, but burns don't pay and earn no Heat Points or credits. It lifts automatically.

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