Understanding the Burn Process
BurnTest.io is straightforward. Paste your URL, pick desktop or mobile, and describe your ideal customer. A vetted reviewer who fits your profile records their screen while narrating every thought as they navigate your site. Within 1–2 days, you receive a video, a transcript, and an AI-generated fix list. This process reveals the user's genuine experience, highlighting what works and what doesn’t.
The Value of Genuine User Feedback
Our reviewers are strangers to your site. They have no bias. They narrate every thought, providing insights beyond mere clicks. This is where BurnTest stands out from surveys. Silence is a reason for rejection, ensuring you hear every hesitation, every confusion. After the recording, you get a video of the entire process and written notes, giving you a comprehensive view of the user experience.
Decoding the AI Fire Score
The AI Fire Score evaluates your site across five dimensions: clarity, trust, navigation, offer, and conversion. Each dimension is scored from 0 to 100, with every lost point tied to a specific quote from the recording. In our sample burn, a lack of refund policy clarity caused hesitation at a $100 purchase point. The Fire Score is a compass, directing you to where the most significant improvements can be made.
Using BurnTest for Better Conversions
Identify and fix key blockers to conversion with BurnTest. Use the insights to refine your website's messaging and layout. For instance, our sample burn revealed confusion over pricing structure. Adjusting this can enhance user trust and boost conversions. Testing and iterating with multiple burns provides comprehensive insights, helping you continuously improve the user experience.
Getting Started with Your Free Burn
Starting with BurnTest is risk-free. Create an account, paste your URL, and your first burn is free, no credit card required. Evaluate the feedback and decide on further packs if you find the insights valuable. The pricing is straightforward, with burns from as low as $5 each.
BurnTest.io offers a clear path to understanding and improving your website's user experience. The first burn is free, results usually within 1–2 days. Start your journey to better conversions by visiting here.
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Written by
Bobby Samai
Founder of BurnTest.io. Built and sold e-commerce brands before this; watched a few thousand strangers try to buy from websites since. About →
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