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What we hear in burns.

Conversion lessons from watching real people try to buy from real websites. No theory.

Ash examines a suggestion box for website reviews, pulling out a paper.

How-to

How to get strangers to review my website

Using strangers to review your website provides unfiltered feedback that can improve conversion rates and user experience.

Nov 13, 2026 · 7 min read

Ash balances a price tag and padlock on a scale to boost ecommerce trust signals.

How-to

Trust signals for ecommerce websites: how to boost buyer confidence

Boost buyer confidence and conversions on your ecommerce site with strategic trust signals. Learn what to implement and how BurnTest can help.

Nov 9, 2026 · 7 min read

Ash uses a spotlight to examine a doorway labeled 'First Impression', illustrating website first impressions.

How-to

Website first impression test: a step-by-step guide

Discover how real users perceive your site with a website first impression test using BurnTest. Gain actionable insights to improve clarity and conversion.

Nov 6, 2026 · 6 min read

Ash examines a large map to uncover conversion barriers using user feedback.

How-to

Find out why people don't buy: a practical guide

Discover why users don't buy from your site with real feedback. BurnTest provides actionable insights to eliminate conversion barriers.

Nov 4, 2026 · 7 min read

Ash juggles cogwheels labeled 'Friction Points' to fix conversion issues.

How-to

Fixing the reasons website visitors leave without buying

Identify and fix key friction points on your website to convert visitors into buyers. Use BurnTest to gain real user insights.

Nov 2, 2026 · 7 min read

Ash jogs on a treadmill labeled 'Checkout Process', facing cart abandonment issues like surprise shipping costs — shopify

How-to

How to tackle Shopify add to cart but no checkout

Address common barriers to convert Shopify cart additions into checkouts, like surprise shipping costs and trust signals.

Oct 30, 2026 · 7 min read

Ash uses a toolbox labeled 'Insights' to illustrate affordable user testing for small business.

How-to

Affordable user testing for small business: a step-by-step guide

Small businesses can conduct effective user testing affordably using BurnTest and other platforms to gain insights and improve conversions.

Oct 28, 2026 · 7 min read

Ash examines a dripping price tag for Shopify product page conversion issues.

How-to

Shopify product page conversion tips: how to stop leaking sales

Optimize your Shopify product page by addressing common conversion blockers identified through real user feedback.

Oct 28, 2026 · 8 min read

Ash tries to patch a leaky 'Conversions' bucket to fix Shopify store sales issues.

How-to

Shopify Store Not Converting? 12 Reasons You Get Traffic but No Sales

Getting Shopify traffic but no sales? Here are the 12 reasons we hear most when real shoppers try to buy from a store out loud, with a quick check and a fix for each.

Oct 14, 2026 · 8 min read

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