Free tools
Free tools for the part before the burn.
Each one looks at your page from the outside. None of them can doubt your reviews or give up at your size chart — that's what a real person is for. But they're free, fast, and a good place to start.
- Share with anyone5-second first impression testPaste a URL. We screenshot it. Anyone you send the link to sees it for five seconds and answers three questions. Shareable results.Open the tool →
- 25 pointsCheckout friction checklist25 points a burn reviewer trips over, from the product page to the pay button. Score yourself, get the misses by email, print it for the team.Open the tool →
- 30 secondsFree AI Fire ScoreA 0–100 read of any public page in about 30 seconds: biggest leak and three findings, on the same rubric our human burns use.Open the tool →
Tools guess. A stranger tells you.
Your first human burn is free: a real person, screen and voice, trying to buy from your site.
No credit card · Results usually within 1–2 days · Bad burns replaced
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.