Is the score a prediction of my conversion rate?

No. It counts how many common friction points your checkout avoids. A high score means the basics are covered; the remaining leaks are the ones only a stranger finds, which is what a burn is for.

What happens when I enter my email?

You get one email with your result and the missed points, a printable result page, and one follow-up a day later. Nothing else unless you ask. The address also unlocks your free burn if you sign up.

Can I use this for a client's store?

Yes — run it per store, print the result page for the client, then burn the two weakest pages. Agencies get the same one-time credit packs as everyone else.

Free tool · 25-point checklist

Checkout friction checklist: 25 points shoppers trip over.

Every point below is something a reviewer has said out loud on a burn — the shipping line that appears on the last step, the account wall, the swatch called “Onyx”. Tick what your store already does. Your score updates as you go; the misses tell you what to fix first.

FAQ

About the checklist

More free tools: the 5-second first impression test and the AI Fire Score. Or read what breaks conversion on Shopify stores.

From what reviewers say out loud in burns: the shipping line that appears on the last step, the account wall, the swatch with no name, the chat bubble over the pay button. Each point is something a real person has tripped over on a recording.

The checklist finds the gaps. A stranger finds the reason.

Your first human burn is free: a real person, screen and voice, trying to buy from your site.

No credit card · Results usually within 1–2 days · Bad burns replaced

Not ready for a human yet? Get a free AI Fire Score in 30 seconds.