Free tool · 5-second test
What do strangers see in the first five seconds?
Paste your URL. We take a screenshot. Send the test link to anyone: they see your page for five seconds, then tell you what it sells, who it's for, and what they'd click. Every answer lands on one shareable results page.
- No account
- Any public page
- Shareable link + results
1 · Paste your URL
We load the page in a clean browser and take one screenshot of what a visitor sees first. Public pages only.
2 · Share the test link
Send it to anyone who hasn't seen the site. They get five seconds, then three questions and a trust rating. One answer each.
3 · Read the results
Every answer on one page, with an image card you can share. If nobody can say what you sell, start there.
A first-impression test: a person sees a page for five seconds, then answers what it sells, who it's for and what they'd click. If three strangers can't say what you sell, your ad traffic can't either.
Five seconds tells you what they saw. A Site Burn tells you why they left.
Your first Site Burn is free: a real person, screen and voice, trying to buy from your site.
No card needed · An email at every step · Bad burns replaced free
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.