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What we hear in burns.
Practical conversion lessons from watching real people try to buy from real websites. No theory.

Conversion
Three Common Pitfalls for New Shopify Stores and How to Avoid Them
First-time Shopify store owners often stumble over three key issues. Addressing unclear refund policies, confusing pricing, and lack of real examples can boost conversions.
Sep 29, 2026 · 2 min read

Conversion
The 7 things we hear in almost every Shopify burn
After watching thousands of strangers try to buy from stores just like yours, the same seven complaints come up over and over. Here they are, in the reviewers' own words.
Sep 2, 2026 · 7 min read
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