Watch real people try to buy from your site. Hear exactly why they don't.
Someone who matches your buyer shops your site on video, out loud. You get the recording and an AI fix list.
First Site Burn free · no card · no subscription
Example Site Burn: a reviewer shops a store page out loud. Their words become a transcript, and the AI flags that shipping is hidden until checkout and there are no reviews near the price. Fire Score 62.
First Site Burn free · no card
Not ready for a real person? Get a free AI Fire Score for any page in 30 seconds. No account.
Get my free Fire Score →How it works
Three steps. No more guessing.
Paste your URL
Pick desktop or mobile. Tell us who your ideal customer is. Two minutes, tops.
A stranger tries to buy
A vetted reviewer who matches your buyer records their screen and says every thought out loud.
Watch, fix, re-test
Watch the video, read the transcript, work down the AI fix list. Ship the fix, then burn it again to prove it worked.
What you get
Every Site Burn gives you the video, the transcript and a ranked list of what to fix.
A real burn we ran on a client site (Quicktech), narrated by a real reviewer. This one is video only; your burns also come with a transcript and Fire Score.
Watch the full burn →Why BurnTest
Real buyers on video, without the $1,200/month contract.
Swipe sideways to compare →
| Option | Real humans | Voice narration | AI fix list | Targeting | Cost |
|---|---|---|---|---|---|
| BurnTest.io | From $5/burn one-time, never expires | ||||
| UserTesting | — | ~$1,225/mo annual contract, 25 sessions | |||
| Hotjar / heatmaps | — | — | — | — | $99+/mo silent replays, no 'why' |
| CRO agency | — | — | — | $2k–10k/mo opinions, retainers | |
| Asking friends | — | — | — | Free they'll be nice to you |
Competitor pricing from publicly listed rates. Check their sites for current numbers.
Pricing
Pay once. Use your burns whenever.
No subscription. Burns never expire. Your first Site Burn is free.
- 5 burns$50 one-time$10 / burn
- 10 burnsMost popular$80 one-time$8 / burn
- 20 burnsBest value$100 one-time$5 / burn
Want to burn sites instead? Reviewers get paid up to $2 per approved burn.
Become a reviewer →Also: Ad Burn
Find out if your ad works before you pay to run it.
Upload an ad image. Ten real people, briefed on who it's for, rate it on stopping power, clarity and whether they'd click. Each one writes their first reaction. Results show up as each rating comes in. It uses the same burn credits.
See how Ad Burn works →Ad Burn · Creative B · 10 raters
“The before/after photo made me look, but I couldn't tell if the price was for one bottle or three.” — Rater 7
From the blog
All posts →Reviewers
From Spark to Wildfire: Climbing the BurnTest reviewer ladder
Join BurnTest as a reviewer to earn Heat and free burn credits. Provide honest feedback and climb the ranks from Spark to Wildfire.
How-to
How to get honest website feedback
Get actionable insights from real users with BurnTest. Honest feedback can transform your website's performance.
How-to
Shopify Store Traffic But No Sales: How to Fix It
Shopify store traffic without sales is frustrating. By addressing key issues like positioning and trust, you can convert visitors into customers.
Stop guessing. Start watching.
Paste your URL. A stranger who matches your buyer tries to buy from your site, out loud. Your first Site Burn is free.
No card needed · An email at every step · Bad burns replaced free
Not ready for a human yet? Get a free AI Fire Score in 30 seconds.