BurnTest.io vs Lookback

Lookback Needs a Researcher. BurnTest Just Needs Your URL.

Lookback is a powerful research platform — but it's built for UX researchers who run moderated sessions. BurnTest is built for founders, marketers, and product teams who just want to know why their site isn't converting. No researcher required.

✓ 1 free AI review included·✓ Cancel anytime

Feature-by-Feature Comparison

See how BurnTest stacks up against Lookback

Feature
Lookback
BurnTest
Moderated sessions
Live observer rooms
Researcher collaboration tools
Unmoderated recordings
Voice narration
Demographic targeting
No researcher required
AI transcripts
Self-serve in minutes
Starting price
~$25/session
From $5/burn

Pricing That Makes Sense

No enterprise contracts. No monthly subscriptions required.

Lookback
~$25/session (plus plan fees)

Lookback is built for professional UX research teams. Setting up sessions, recruiting participants, and analyzing results requires significant time and expertise. For most website owners, it's overkill — and the per-session pricing adds up fast.

BurnTest.io
From $5/burn

BurnTest is self-serve. Paste your URL, describe your target visitor, and real people start reviewing within hours. No research background needed. No scheduling. No moderation. Just honest video feedback.

Why Teams Choose BurnTest Over Lookback

No Research Background Required

Lookback is designed for professional UX researchers. BurnTest is designed for anyone who has a website and wants to know why it's not converting. Zero learning curve.

Faster Turnaround

Lookback sessions require scheduling and coordination. BurnTest delivers recordings within 24-48 hours — no back-and-forth required.

Built-in Reviewer Panel

Lookback requires you to bring your own participants. BurnTest has a built-in panel of real reviewers ready to evaluate your site today.

Dramatically Lower Cost

Lookback's per-session pricing can hit $25+ per recording before platform fees. BurnTest starts at $19/month with no platform overhead.

How BurnTest Works

From URL to actionable video feedback — fast

1

Paste Your URL

Enter your website URL, pick your target audience, and submit.

2

Real People Review

Vetted testers browse your site while narrating their honest reactions on video.

3

Watch & Improve

Get video recordings, AI transcripts, and actionable insights from real people.

Frequently Asked Questions

Is BurnTest as good as Lookback for user research?
For moderated research with a trained facilitator, Lookback is the better tool. For quick, unmoderated website reviews that tell you why your site isn't converting, BurnTest is faster, cheaper, and easier.
Do I need to recruit my own testers?
No. BurnTest has a built-in panel of reviewers. You describe your target visitor (age, device, interests) and we match you with the right people.
What if I want to ask specific questions?
When submitting a burn, you can specify a 'focus area' — what you want reviewers to pay attention to. They'll narrate their experience with your specific concerns in mind.

Ready to Hear What Users Really Think?

Stop guessing. Get real human feedback on your website today. Plans start at $19/month.

1 free AI review · Cancel anytime

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